Case study

Dec 2, 2025

Venue Cymru: Delivering High-Performance Ticketing at Scale

When every second counts, performance isn’t just a technical metric, it’s a trust issue. With Ticketsolve, Venue Cymru found more than a ticketing provider, they found a partner capable of supporting high-demand events at scale, with the tools, processes, and people to deliver.

When every second counts, performance isn’t just a technical metric, it’s a trust issue.

Venue Cymru, a major arts and events venue in North Wales, knows this better than most. With a 2,500-capacity arena and a 15,000-seat stadium under its care, the team needed a system that wouldn’t buckle under pressure.

System crashes during onsales weren’t just frustrating, they were damaging. Lost revenue, customer complaints, and operational strain meant the status quo had to change.

With Ticketsolve, Venue Cymru found more than a ticketing provider, they found a partner capable of supporting high-demand events at scale, with the tools, processes, and people to deliver.

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The Challenge: Mission-Critical Onsales Under Pressure

Welcoming global acts like Elton John and Little Mix, Venue Cymru were familiar with demand spikes, and required systems that could keep up.

Before Ticketsolve, Venue Cymru’s team faced:

Website crashes during onsales
Failed checkouts and frustrated customers
Lost revenue and damage to reputation
Strained internal resources managing the fallout

For a venue known for hosting top-tier events, these issues were a barrier to growth. They needed a platform built for pressure, and a process that left nothing to chance.

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The Solution: A Proven Onsale Framework That Performs

Pre-Onsale Preparation

Ticketsolve worked closely with the team before each major onsale to set up for success:

Pre-queue traffic management to reduce site strain
Server scaling to handle surges in traffic
Interface optimisations to improve speed and reduce friction
Stress-tested event setups tailored to different venue types (arena vs. stadium)

Every onsale was supported by dedicated pre-sale checklists, ensuring every detail, big and small, was accounted for.

Live Monitoring and Responsive Support

During onsales, Ticketsolve's team monitored traffic, performance, and user flow in real-time:

Proactive load balancing
Live troubleshooting
Hands-on coordination with Venue Cymru’s staff

This meant issues were caught early, adjusted on the fly, and resolved without disruption.

Post-Onsale Reflection and Optimisation

Every event became a learning opportunity. Post-onsale analysis was built in:

What worked?
What could improve?
What did the data reveal?

This approach ensured continuous improvement, not just for Venue Cymru, but for future events and team learning.

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The Result: Friction-Free Experiences, Better Outcomes

With Ticketsolve in place, Venue Cymru transformed its busiest moments into some of its best:

Zero system crashes during onsales
Boost in ticketing revenue across both venues
Fewer customer complaints and smoother staff workflows
Stronger audience confidence and brand reputation

The Ticketsolve Advantage: Built to Scale with You

Scalable Infrastructure

Whether it’s a seated theatre show or a 15,000-person outdoor concert, Ticketsolve scales to match demand, keeping the experience seamless.

Custom Setup for Complex Venues

From Parc Eirias to the arena, every event is configured with the right layout, pricing logic, and promotional structure.

Ongoing Collaboration, Not Just Support

Venue Cymru benefits from dedicated account management and a partnership approach. The Ticketsolve team isn’t just reactive, they’re involved from planning to execution to review.

Venue Cymru now operates with the confidence that their ticketing won’t just hold up, it will perform.

By turning high-demand events into high-conversion moments, Ticketsolve has helped Venue Cymru grow its audience, reduce internal pressure, and strengthen its reputation as a venue that delivers under pressure.

This isn’t just about technology: it’s about trust. And at Venue Cymru, that trust now runs through every ticket sold.

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Mandy Mills

Section Head: Venues Management

Not only did Ticketsolve provide us with a robust and reliable ticketing system, but they also prioritised improving customer experiences. Their user-friendly interface made it easier for our patrons to navigate through the ticketing process, resulting in reduced friction and enhanced satisfaction. The intuitive design of their platform ensured that even during high-demand on-sales, our customers could easily secure their tickets without any technical hiccups.

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