Liverpool’s Royal Court
By integrating dining, drinks, and ticketing into one seamless journey, Liverpool’s Royal Court transformed audience experiences, and boosted revenues across food, beverage, and ancillary sales.
The Royal Court team wanted to make their signature pre-show dining and bar experience part of the booking journey, not a separate process.They needed a system that could integrate upselling, personalise experiences, and make it easy for audiences to plan their full night out while driving new revenue streams.
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Using Ticketsolve, the team built a connected experience from booking to curtain-up, maximising every touchpoint for engagement and revenue.
Upselling During the Purchase Journey
Ticketsolve’s built-in upselling tools allowed audiences to reserve pre-show meals and drinks as they booked tickets online, boosting conversion and spend per order.
Smart Recommendations at Checkout
With Ticketsolve Recommendations, audiences were prompted to add extras like programmes and drinks, driving a 20% uplift in ancillary sales.
Personalised Experiences with Ticketsolve Extras
The Ticketsolve Extras feature allowed the team to capture customer preferences and accessibility needs ahead of time, ensuring a smooth, personalised experience for every visitor.
By connecting every part of the audience journey, Liverpool’s Royal Court turned convenience into value. Customers enjoy a better experience, and the venue generates more revenue without additional work. It’s a win for audiences, staff, and the bottom line.
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We’ve noticed a tendency for customers to spend more if they arrive earlier. Many pre-purchase their meal weeks in advance, so they feel as if they haven’t spent anything on the night, which means they’re more willing to spend at the bar until doors open.
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