Enhancing Visitor Engagement at the Book of Kells Experience
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Partnering with Ticketsolve, the Book of Kells team delivered a smarter, more sustainable approach to visitor management combining seamless ticketing, digital-first tools, and deeper engagement with one of Ireland’s most iconic cultural landmarks.
With surging visitor numbers in 2019 and added pandemic pressures, the Book of Kells team needed to reimagine how they managed entry, safety, and the customer journey. Their goal was clear: deliver a seamless, flexible, and modern booking experience that could adapt to seasonal shifts, preserve the site’s integrity, and deepen visitor engagement.
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Ticketsolve provided a complete digital toolkit, supporting timed ticketing, bundled experiences, fast scanning, and data insights. These tools allowed the team to reduce queues, optimise flow, and offer visitors curated journeys like Trinity Trails and the newly launched immersive Book of Kells Experience.
Timed Ticketing
Controlled entry volumes across peak periods,enhancing safety and visitor satisfaction.
Seamless Scanning
Mobile app-enabled scanning accelerated entry, reduced queue times, and empowered front-of-house teams.
Bundling with Trinity Trails
Smart add-ons increased both revenue and satisfaction, with over 1 in 5 visitors choosing the bundled tour.
Today, the Book of Kells Experience runs more efficiently, with reduced congestion and happier audiences. Bundled offerings and live insights have transformed how the team connects with visitors, while protecting this world-class treasure for the future.
"Ticketsolve has helped us to progress and grow as an organisation. The support we get from the team is unrivalled: they’re great fun and make everything so easy! Our attraction welcomes over a million visitors each year, that’s a lot of customer data. With Ticketsolve we can organise the most important information and translate them into powerful audience insights to inform our strategies nationally and internationally."
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