Changes for the Climate at Lime Tree Theatre

10,000

fewer paper tickets per year

Campaigns

tracked via QR codes

Data driven

campaigns

From data-led decisions to climate-conscious campaigns, Lime Tree Theatre & Belltable partnered with Ticketsolve to rethink their operations and priotitise sustainability, creativity, and community impact when celebrating their 10-year milestone

The challenge

Post-pandemic, the team reassessed how they worked. They aimed to cut environmental impact, modernise communications, boost fundraising, and make smarter decisions with data, without losing sight of artistic ambition.

The solution

Using Ticketsolve, the team embedded digital-first practices across ticketing, marketing, and fundraising. They introduced e-ticketing, optimised print distribution, built donation campaigns, and leveraged audience data to test ideas and track outcomes. Their sustainability push included a complete redesign of brochures, smarter use of QR codes, and the launch of a climate arts festival.

Sustainable Brochure Redesign

The 10th anniversary print strategy prioritised untreated paper, minimal ink, eco-conscious fonts, and QR code journeys, reducing cost and environmental impact.

Campaign Tracking with QR Code

Custom campaign QR codes provided live tracking across brochure drops, show pages, donations, and membership activity.

Data-Driven Campaigns

CRM insights helped the team segment audiences, track buying behaviours, and build smarter marketing campaigns.

The outcome

Lime Tree Theatre and Belltable now run on greener, smarter practices, supported by real-time insights and a strong community focus. They’re reducing waste, driving donations, and creating work that inspires action.

Company name
Lime Tree Theatre & Belltable
Industry
Theatre & Arts Centre
Location
Limerick, Ireland
About the company
As a cultural cornerstone in Limerick, Lime Tree Theatre and Belltable showcase national and international performances while championing grassroots programming. Approaching their 10th anniversary, the team wanted to evolve sustainably, reducing waste, sparking climate conversations, and deepening community impact.
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Sharon Kiely
Sharon Kiely
Box Office Manager
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Excellent customer service, user friendly app. Ticketsolve is open to suggestions on ideas to enhance their functionality from industry professionals who use the software everyday.

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