OUR LATEST THINKING

Resources

Here you’ll find whitepapers, case studies, podcasts and more, created by the Ticketsolve team, our industry partners, and the wider community. Everything we share is shaped by real conversations and real challenges across the sector, designed to spark ideas, offer clarity, and help you make confident, informed decisions.

All resources

Personalised Marketing: Simple Ways to Create Lasting Relationships

Personalisation isn’t just a nice-to-have, it’s a proven way to build meaningful relationships with your audiences. Whether you're a large venue with complex campaigns or a small team looking for quick wins, personalised marketing helps you cut through the noise. With a few simple strategies and the right tools, you can tailor your communications to the right people, at the right time, driving deeper engagement and smarter audience development. This guide offers actionable ways to bring personalisation into your marketing, from segmentation and automation to platform-wide consistency.

Revive Your Database with Legitimate Interest

If your communications are only reaching a small fraction of your past bookers, you're not alone. Many arts organisations have large databases, yet often speak to only a small, consented portion of them. This guide walks you through how to assess your database, make the case for legitimate interest, and implement it effectively within your organisation and your ticketing system.

Website Accessibility: A Practical Guide for Arts Organisations

Website accessibility isn’t just a compliance checkbox, it’s a commitment to ensuring every member of your audience can engage with your content, access your services, and experience your programme without barriers. But accessibility can feel overwhelming, especially with evolving standards and limited resources. This guide, created in partnership with accessibility advisor Catherine Turner, is here to help you take meaningful steps, without pressure. It focuses on what’s possible, practical, and impactful for arts and culture organisations of all sizes.

Making First Impressions Count

Every first visit is a chance to make a lasting impression.Whether it’s a theatre-goer’s first night out at your venue, a family’s first museum trip, or a newcomer’s first festival experience, those first moments set the tone for how they’ll remember (and return to) your venue. Ticketsolve makes it simple to deliver a first-time experience that feels personal and professional, and is also effortless for your team and your audience alike. From the moment they book to the moment they walk back through your doors, you can use automation, tagging, scanning, and reporting to make every step both smooth and meaningful.

Reflective Leadership: A Practical Guide for Arts Leaders

In fast-moving and often uncertain environments, great leadership isn’t about having all the answers: it’s about staying connected to your values, thinking clearly in the moment, and learning as you go. That’s where reflective leadership comes in. Reflective leadership is the practice of pausing to notice your instincts, decisions, and responses: both as they happen and in hindsight. It’s a habit that builds self-awareness, strengthens confidence, and helps you lead with purpose, even in the most unpredictable contexts.

What Are OKRs and Why Do They Matter?

OKRs (Objectives and Key Results) are a goal-setting framework designed to bring strategic alignment across every level of an organisation, from leadership to individual team members. Rather than tracking every task or output, OKRs focus on outcomes: what success looks like and how you’ll know when you’ve achieved it. Each objective is paired with a small number of key results that are specific, measurable, and time-bound.

A Guide to Implementing Successful Membership Schemes

For organisations of all sizes, well-crafted membership schemes are a proven way to build loyalty, increase engagement, and deepen community connections. This guide helps you design and implement a membership programme that strengthens your audience relationships, supporting long-term growth, sustainability, and strategic goals.

Gift Aid On Tickets: A Guide for Venues

A simple, compliant way to boost fundraising income

AI for Operational Efficiency? Exploring the Benefits of Chatbots for Arts and Culture Organisations

Enhancing GA4 tracking accuracy for Canterbury Festival

Helping Canterbury Festival to unlock accurate, actionable insights for better campaign decisions.

Wild Arts: Bringing Clarity to Complex Fundraising

is case study explores how Wild Arts moved from fragmented spreadsheets to a shared, structured system, bringing clarity to fundraising and helping the whole team work with confidence.

Maximising Revenue Through Experience Design at Liverpool’s Royal Court

This case study explores how Royal Court refined its customer journey to create richer experiences for audiences, while unlocking new, reliable revenue streams through Ticketsolve.

When Extra Revenue Becomes Extra Work: and How Farnham Maltings Simplified It

For many venues, increasing secondary spend sounds straightforward. In practice, it often introduces new layers of complexity for staff and audiences alike. Farnham Maltings experienced this first-hand when they set out to grow pre-show dining sales at their Riverside Café.

Increasing Efficiencies and Exceeding Expectations at Komedia Bath

How Komedia Bath increased their efficiencies through mobile scanning and e-ticketing and enhanced their customer experience with the Ticketsolve scanning app.

London Museum: Powering a Digital-First Future

This case study explores how London Museum built a foundation for future growth, starting with smarter ticketing, seamless digital integration, and a clear commitment to inclusive access.

The Book of Kells Experience: Enhancing Engagement Through Smarter Ticketing

The Book of Kells, located in Trinity College Dublin, is one of the world’s most treasured cultural artefacts, welcoming over a million visitors a year. But delivering a meaningful, memorable experience at this scale is no small task. To protect the integrity of the site, improve visitor satisfaction, and manage growing demand, the team turned to Ticketsolve. This partnership allowed the Book of Kells team to rethink how they engage with visitors, introducing a ticketing and visitor journey designed not just for efficiency, but for depth, immersion, and sustainability.

Venue Cymru: Delivering High-Performance Ticketing at Scale

When every second counts, performance isn’t just a technical metric, it’s a trust issue. With Ticketsolve, Venue Cymru found more than a ticketing provider, they found a partner capable of supporting high-demand events at scale, with the tools, processes, and people to deliver.

Building Audience-Focused Brands

n 2025, the most resilient and trusted arts and cultural brands are built with their audience in mind. Whether you’re developing a new brand identity or refreshing an existing one, this guide explores how audience-focused branding can drive connection, recognition, and long-term loyalty. Using real-life examples from the Ticketsolve Community, we’ll show how inclusive, intentional branding can reflect your community and invite people in.

Changes for the Climate at Lime Tree Theatre & Belltable Arts Hub

As Lime Tree Theatre and Belltable Arts Hub marked a decade of growth, the organisation took a moment to look beyond performance metrics and ask a deeper question: how could future success be aligned with environmental responsibility?

Unlocking Audience Engagement with Áine McCarron from Thrive

In this episode of The Arts and Everything In-Between Podcast, host Ella sits down with Áine McCarron, Head of Sector Development at Thrive, to delve into the essential work Thrive is doing to support arts organizations in Northern Ireland.

Collaboration and Community Building with Caroline Wynne, Artscope

In this episode of The Arts and Everything In-Between Podcast, host Priya Patel sits down with Caroline Wynne, founder and director of Artscope, to explore the intricacies of collaboration, community building, and managing arts projects with multiple stakeholders.

P10Y: Insights into Productivity Frameworks from Team Ticketsolve With:

In this special live edition of the Arts and Everything In-Between Podcast, hosts Ella Bailey, Digital Marketing and Content Specialist, and James, Senior Business Development Manager at Ticketsolve, dive into productivity strategies inspired by our recent session at the AMA 2024 conference.

From Ashes to Art: How AI is Reshaping Museums, and Culture & Heritage

In this exciting episode, host Priya Patel sits down with Lucia Cipollina Kun, a final year PhD student at the University of Bristol, to discuss the transformative role of AI in the arts, culture, and heritage sectors.

Redefining Impact: Transforming Arts Organizations for Community Success

Lucy Costelloe welcomes Alan Harrison, a multifaceted arts professional with over 30 years of experience in the US theatre scene

Squiggly Careers, Rockstars and Superstars

Lucy Costelloe sits down with Anna Wiseman, Director of Wise Collaborations, to explore the concept of “squiggly careers”.

Creative Resilience, Entrepreneurship and Data-Driven Marketing

In this episode of The Arts and Everything in Between, Lucy speaks to Lynn Aitchison, founder of marketing agency Evolare, as part of our series celebrating International Women’s Day, featuring women sharing stories of creative resilience.

The Disruption Dilemma: The Complexities Of Audience Behaviour

This episode of The Arts and Everything in Between was recorded live with an audience of Ticketsolve community members.

Empowering & Supporting Arts Communities with Celine Wyatt

We mark International Women’s Day with an inspiring interview with Celine Wyatt, Head of Creative Development and Learning at Blackpool Grand Theatre and a fellow of the Royal Society of the Arts.

Fail Fast, Learn Fast, Succeed Fast: Arts Management with Gail Jones

In this thought-provoking episode of “The Arts and Everything in Between,” host Lucy Costelloe sits down with Gail Jones, Communications Manager at the Crescent Arts Centre, to explore what it means for arts organisations to adopt a fail-fast mentality.

Opening Doors for All: Funding Arts for the Future

In this episode of the Arts and Everything In Between podcast, host Priya Patel speaks to Senior Consultant for Arts and Heritage, Liz Purchase of Philanthropy Company.

Imperfect Action: Fostering Change in the Arts

In this episode of the Arts and Everything In Between podcast, host Lucy Costelloe talks to Katie Parry, Director at Supercool Design about how arts and culture organisations can channel their passion for change without getting overwhelmed.

The Art of Inclusion: Harnessing EDI to Strengthen Your Arts and Culture Organisation

Social Shifts: The Changing Tide of Audience Engagement

Audience behaviour is changing social media in dramatic ways. Marketing Manager, Meg Edwards of HdK Associates explains what is changing and how arts and culture organisations can adapt.

Benchmarking Best Practices with TRG Arts

TRG Arts’ Senior Consultant, Tom Stickland joins host Lucy Costelloe to discuss how to use data and metrics as the foundation for strategies that help build loyal audiences for arts and cultural organisations.

Rising Stars: A Conversation with Young Performers on Arts and Culture 2.0

Being a professional artist has always been challenging but rewarding. It is a competitive industry, where you have to have persistence and a thick skin to make it. But what do young performers think about their future in the industry?

Live from Recharge! Sustainability and the Arts

This week we head back to Recharge to hear from Ticketsolve’s Emma Young on one of the most pressing issues we are all facing today: sustainability and the looming climate emergency.

The Show Must Go On with, Dr. Kirsty Sedgman

In this episode, we sit down with Dr. Kirsty Sedgman, author, lecturer and award-winning scholar specialising in audience research and cultural value from Bristol University

Live from RECHARGE! Getting to Grips with Google Analytics 4

In this deep dive into Google Analytics 4 (GA4), Chris will give you tips and advice on how to best utilise the new analytics platform.

Live from UK Theatre, Theatre and Touring Summit

The Summit helped strengthen connections between industry peers, to promote best practice insights and to unearth practical solutions to enable the industry to continue to bring high-quality theatre to wider audiences across the UK.

Live from RECHARGE! Recharge Your Mental Health with Maria Fleming

rtists have always championed initiatives of great social importance, often becoming beacons for social change. With this idea as their foundation, Irish charity, First Fortnight aims to challenge mental health prejudice through arts and culture.

Live from RECHARGE! Website Accessibility with Catherine Turner

Trustee at Colchester Arts and technology accessibility advisor Catherine Turner shares her personal experiences as a disabled person trying to work with less than ideal accessible technology.

Live From RECHARGE! Recharge Your Mindset with Dr. Colm Fallon

In this episode, Dr. Colm Fallon takes us on a journey of the mind, combining neuroscience, psychology and meditation, to teach us how important self care is for the short and long term health of self.

Live from RECHARGE! Missing Audiences and Legitimate Interest Communications

Join Anna Walsh, Director of Theatre Forum, Aoife Demel from Mermaid Arts Centre, Marie Claire Cowley, from An Táin Arts and Ticketsolve’s Aoileann Ní Riain as they discuss how legitimate interest can be used to re-engage with customers.

Live from RECHARGE! Panel Discussion: Augmenting Data in Your Decision Making

The panel shares their insights and tips on battling the perma crisis in the arts and culture sector and the inevitable barriers you face.

Price is NOT the Problem with Sean Kelly, Vatic

In this episode, Sean Kelly, founder of dynamic pricing tool Vatic, dispels the myths and lays out the case for dynamic pricing.

Live from RECHARGE! Data Spark: Using Data to Tackle Organisational Challenges

n this episode, Lucy Costelloe talks about The Arts & Culture Collective – a Ticketsolve initiative – that explores the main challenges facing arts organisations. She takes us through what they have learnt so far.

Live from RECHARGE! Optimising operations across multiple venues with Peter Ling from Ipswich Regent and Corn Exchange

In this episode, you’ll hear from Peter Ling, Shows and Finance Manager at Ipswich Regent and Corn Exchange. Peter, shared Ipswich’s experiences on the radical changes at Ipswich that the team implemented post-Covid.

World Theatre Day: Love Your Local Theatre

On this episode of the Arts & Everything in Between Podcast, we are celebrating World Theatre Day with the exciting launch of Theatre Token’s Love Your Local Theatre 2023 campaign!

Celebrating International Womens' Day at Ticketsolve

In this episode, we have brought our colleagues who identify as women together to celebrate and reflect on International Women’s Day and what it means to be a woman in the workplace.

International Womens' Day 2023: Leaning In With Gillian Hennessy

In this episode, Gillian reflects on what it means to stretch yourself out of your comfort zone and to lean into others.

Untangling the Knots Around Accessibility with Catherine Turner

Catherine provides her expertise on website accessibility and what you and your team can be looking at within your organisation to keep accessibility high on your agenda.

The Hidden Talent: In Conversation with Creative Youth

n this episode, we borrow from Daniel’s insights from working with the youth artists’ council and what the main concerns are for young talent within the sector currently navigating through the uncertainties as presented in the news headlines.

Augmenting Decision-making: The Role of Data Has Changed

This episode of The Arts & Everything in Between is hosted by Lucy Costelloe and provides an insight into a new project which Ticketsolve is focusing on for the next three years.

How to Exceed Expectations by Adopting Commercial Excellence

George speaks all about redefining your visitor’s experience to boost your commercial success.

Focus on Community: Fundraising and Your Mission

In this episode, Nick is joined by Farnham Maltings’ Director, Gavin Stride and Communications and Marketing Manager Niki Hanmer.

4 Key Elements to Understanding How CRM Can Work for Your Organisation

This week’s The Arts & Everything In Between Podcast (episode 5), Nick will be chatting to Nick Kime, Tech Champion at the Digital Culture Network, about all things CRM and what questions you need to ask yourself before looking for a new system.

Before the Launch, Curation Behind Closed Doors

his week, Lucy chats to Benedict Schlepper-Connolly from Museum of Literature Ireland about the collaboration between the National Library of Ireland and University College Dublin

Inside Liverpool's Royal Court

This week Nick chats to Iain Christie from Liverpool’s Royal Court and learns how they have managed to break down barriers between themselves and their audiences and used that engagement (plus some other unique strategies) to maximise revenue.

Digital Strategy: 10 Things You Need to Ask Yourself

This week’s The Arts & Everything In Between Podcast (episode 2), Nick & Lucy chat to James Akers, Tech Champion at the Digital Culture Network, about all things digital.

Introduction To The Podcast

Every couple weeks join Nick Stevenson as he interviews arts industry experts getting their take on the biggest issues facing the arts world today.

Our blog is where we share our thinking, tips and experience in ticketing, arts, fundraising, digital marketing strategies, and CRM – everything we are passionate about. We’d love to hear from you too, so have a read and share!
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Box Office Essentials Live Training - Academy

Perfect for onboarding new starters (or giving those slightly fuzzy post-Christmas memories a quick reboot 😄), this Academy session with Sarah from our Support Team walked through the Ticketsolve Box Office basics - with plenty of practical tips along the way.

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2025 Highlights & What's Next - Academy

In this session, we look back at this year's key releases, the smaller updates that made everyday tasks easier, and share an exclusive first look at what's coming in 2026.

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A Ticketsolve Christmas Carol - Academy

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Ticketsolve Protect - Academy

In this webinar we introduced Ticketsolve Protect 🛡️ – our new integrated refund protection product that offers your customers peace of mind while creating a new revenue stream for your organisation.

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Scanning (2024) - Academy

In this webinar, Conor and Jay shared the lowdown on everything you need to know about scanning with Ticketsolve!

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Smarter Marketing & Customer Engagement - Academy

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Upcoming Products & Tools (Apr 25) - Academy

This month’s Academy webinar was your backstage pass to four new Ticketsolve products and tools, fresh out of development and ready (or nearly ready!) for user testing.

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Show Set-up - Academy

From reserved seating to general admission, plus key settings and advanced tweaks, Mark walked through everything you need to get your shows up and running smoothly.

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Box Office Advanced - Academy

Dean from our Support Team walked through the more advanced features of the Ticketsolve Box Office.

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Box Office 101 - Academy

Dean from our Support Team walked through all the basics of the Ticketsolve Box Office.

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12 Ticketsolve Tips of Christmas - Academy

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Maximising Revenue with Donations & Gift Aid - Academy

Mark and Natalie delivered a session designed for both new and experienced users, focusing on the recent Donation Prompt and Gift Aid upgrade.v

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Your Seasonal Toolkit - Academy

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A Guide to Automated Reporting - Academy

Charlie and Natalie walk through the ins and outs of Ticketsolve's Automated Reporting feature.

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Product Roundup Q1 2024 - Academy

In this session, Natalie and Nick shared the lowdown on all the Ticketsolve features and functionality released so far this year 🚀 👀

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Set Effective Goals with OKRs - Academy

In this month's webinar, Nick and Charlie explored Objectives and Key Results (OKRs), a simple goal-setting tool used to drive many organisations, including us here at Ticketsolve

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New Feature Roundup - Academy

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Ticketsolve Workshops 2023 Online Session - Acade

In this webinar, Chris, Natalie and Nick presented a concise version of all the most important content covered in this year's regional Ticketsolve Workshops.

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Time-saving Ticketsolve Tips - Academy

In this Academy session Charlie and Natalie shared their top 20 time-saving tips to help you master Ticketsolve like a pro!

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Deep Dive into Ticketsolve Reporting - Academy

In this Academy session we took you through some top tips around reporting.

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Cross-selling with Ticketsolve - Academy

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The Arts & Culture Benchmark with TRG Arts - Academy

We hosted a very special webinar in partnership with TRG Arts to introduce the Arts & Culture Benchmark.

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Google Analytics 4 - Academy

In this Academy session we were joined by Chris Unitt of One Further, who walked through how to set up Google Analytics 4 and integrate it with your Ticketsolve account.

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Scanning (2023) - Academy

In this Academy session we delved into the world of scanning!

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New Help Centre - Academy

In this Academy session, we walked through the brand-new Ticketsolve Help Centre.

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2023 Product Roadmap - Academy

In this Academy session, we presented our Ticketsolve 2023 Product Roadmap, providing insight into the exciting new features on the horizon for this year and what they mean for your organisation.

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Using settings to customise shows and products - Academy

In this session, we showed handy settings within Ticketsolve that you can use to customise your shows, events, products and ticket prices.

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New Auto Reports Feature - Academy

In this Academy we walk you through the new auto reports feature.

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All You Need to Know About Ticket Allocations - Academy

The session provided valuable insight for all venues on how to get the most out of the ticket allocation functionality, for both allocated seating and unreserved seating.

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Utilising Ticketsolve for your Membership Scheme - Academy

In this session, we delved into Ticketsolve’s Membership (Benefit Product) functionality.

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Theatre Forum Ireland Audience Insights - Academy

In this webinar, Conor and Heather Maitland showed how to extract your data from Ticketsolve for Strand One of the Audience Insights initiative run by Theatre Forum Ireland.

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The Audience Agency - Academy

In this session we were joined by Chris, Louisa and Katie from The Audience Agency to explore their Audience Finder Data Tools.

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Hidden Ticket Levy - Academy

In this session we looked at all aspects of introducing a hidden ticket levy within your ticket pricing using Ticketsolve's booking charge feature.

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Marketing with Mailchimp - Academy

In this session we looked at how Ticketsolve integrates with Mailchimp, including a step-by-step on how to segment your audience in Ticketsolve to create a targeted campaign in Mailchimp.

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Focus on Fundraising - Academy

In this session we showed you how to create donation products for your next fundraising campaign, including adding a gift aid declaration for UK customers and explored our handy ‘prompt’ feature to make your donation product appear during the customer’s checkout journey.

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Campaign Tracking within Ticketsolve - Academy

In this session we showed you how to track the success of traditional marketing campaigns such as brochure sends and direct mails to segments of your customers.

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Theatre Forum - Missing Audiences: Using Ticketsolve to reach your goals

This webinar was in partnership with Theatre Forum looking at the practicalities of using Ticketsolve to resolve some of the issues that were identified as part of the Missing Audiences research.

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A Guide to Discounts - Academy

David and Natalie explored Ticketsolve’s powerful discounting feature, offering valuable insights for both new and more experienced users.

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