Before the Launch, Curation Behind Closed Doors
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About the podcast
Creating anticipation and excitement around new exhibitions is an important part of arts marketing. But how do we go about doing this before our organisation is established? This week, Lucy chats to Benedict Schlepper-Connolly from Museum of Literature Ireland about the collaboration between the National Library of Ireland and University College Dublin. Benedict dives into the branding and identity process of MoLI as well as offering listeners an insight into some of the challenges MoLI faced and is now facing since opening its doors in September 2019.
TOPICS COVERED IN THIS EPISODE:
- Museum of Literature Ireland as the new home for the world’s greatest storytellers.
- Creating a brand and an identity for a cultural organisation to audiences before opening to the public.
- Challenges and barriers facing new cultural organisations today.
- RadioMoLI, MoLI’s inhouse digital radio station.
About the guests
A professional musician, Benedict is a composer and producer from Dublin, moving between a variety of forms, including chamber music, choral writing, orchestral work, songwriting, and more. As a digital curator, Benedict produces RadioMoLI – an internet radio station for Irish literature featuring new commissioned writing, discussion, interviews, radio plays, documentary and more in a 24/7 digital broadcast. Benedict also looks into how to adapt MoLI’s exhibitions for digital audiences.
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