Industry partnerships

We’re proud to partner with the AMA: a leading force in arts marketing. This partnership gives us front-row insight into the strategies shaping audience engagement across the UK. It also allows us to connect directly with marketing professionals, share learnings, and explore new ways to support sustainable growth.

More than a media partner, Arts Professional helps us bridge real-world challenges with sector-wide insight. From spotlighting ticketing disruption to co-hosting the live Partner Pod at RECHARGE, our collaboration is rooted in shared expertise and honest storytelling, amplifying the voices that shape the future of the cultural sector.

Audience development starts with understanding. Through our partnership with the Audience Agency - and tools like Audience Answers and Audience Spectrum - we help organisations unlock data-led insights that drive deeper engagement, sharper strategies, and stronger connections. Together, we’re shaping audience growth across the arts and cultural landscape.

As a partner of Performing Arts Forum, we’re proud to support a stronger, more connected sector. Together, we champion collaboration, share sector insights, and explore data-led solutions that help artists and organisations thrive. From joint initiatives to strategic conversations, our partnership fuels sustainable progress for Ireland’s performing arts community.

Trust and transparency are essential to live events. That’s why we’re proud to partner with STAR, the UK’s ticketing regulator. Their cross-industry leadership on consumer protection and fraud prevention supports our shared goal: to deliver secure, seamless experiences for audiences and organisations alike.

Working with Thrive, we support cultural organisations in Northern Ireland to translate audience data into meaningful action. Their research-led approach, paired with our platform, helps organisations see who they’re reaching (and who they’re missing), building confidence to make smarter, more informed decisions that grow impact and engagement.

TPC is where industry insight meets innovation. As collaborators, we exchange ideas with live entertainment leaders across the ticketing landscape, staying ahead of trends and sharing our own strategies. It’s a space where we grow together, shape standards, and build a stronger, more connected ticketing community.

Our work with UK Theatre connects us with the UK’s performing arts leaders, from venues to producers and policy shapers. Through this trusted network, we access and contribute to the latest thinking in audience development, ticketing, and operations, helping our customers stay resilient, responsive, and ready for what’s next.