Inside Liverpool's Royal Court
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About the podcast
What makes one of the largest production houses in the UK tick? This week Nick chats to Iain Christie from Liverpool’s Royal Court and learns how they have managed to break down barriers between themselves and their audiences and used that engagement (plus some other unique strategies) to maximise revenue. Iain also shares how Liverpool’s Royal Court planned and executed the theatre’s most recent major redevelopment work.
TOPICS COVERED IN THIS EPISODE:
- Liverpool’s Royal Court’s major redevelopment
- How to go about raising funds for a redevelopment project
- How to get audiences interested in what you do
- Changing the audience perception of traditional theatre
- Ticketing and audiences are only one part of the business
- How to maximise revenue using different strategies
About the guests
Born and raised in Liverpool, Iain’s theatre career has been broad, he has worked as a barman, usher, stagehand, fire officer, box office assistant and marketing assistant. In 2001 he became the youngest Marketing Manager in the city and helped expand the Rawhide Comedy Club leading them to eventually take over the grand old Royal Court theatre in 2005 – now Liverpool’s Royal Court where he has continued to use creative approaches to help make the theatre one of the most successful in the city.
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