The COVID-19 pandemic caused major cash flow and revenue issues for arts and cultural organisations. With venues closed, events cancelled, and staff furloughed, fundraising became crucial. And in a post-covid world, marked by a cost of living crisis and changes to public funding, organisations must continue adapting their strategies.
David Johnson of Arts Fundraising & Philanthropy outlines key considerations for fundraising campaigns in a new climate. Their mission is transforming the fundraising capability of arts organisations, empowering the cultural sector to maximise opportunities. "Small steps lead to big shifts when it comes to digital inclusion. This isn't about perfection, it's about embedding empathy and practicality at every stage of your digital journey."
The pandemic dramatically altered the world - and challenges surrounding asking audiences to donate continue, as the cost of living rises and priorities focused on climate action and other humanitarian crises. Communication and relationship management with supporters is vital for successful fundraising. Here are some key considerations to take into account before "making the ask".